Oklahoma City Thunder: Adding 'The Patch' would benefit small market NBA teams

Here is how it all ties together:

Last July, the NBA board of governors announced it would discuss a 2-inch-by-2-inch advertising patch on uniforms starting in the 2013-14 season, a new look that potentially could bring $100 million of combined revenue for league teams.

This added revenue would have been particularly beneficial to small-market teams like the Thunder, which receives only a fraction of the advertising dollars that major markets receive through advertising and television rights.

However, from what NBA commissioner David Stern said during a pregame news conference in Milan, Italy, on Sunday, uncertainty still surrounds implementing “The Patch.”

“All I would say about advertising on team jerseys is it's something that's being discussed by the NBA board of governors,” Stern said. “This is the one forum that understands that advertising on team jerseys is something that's gone on for decades, both in football and in basketball, and virtually every other sport. We shall see.