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Oklahoma City Thunder: Adding 'The Patch' would benefit small market NBA teams

Advertising patch potentially could bring $100 million of combined revenue for league teams
By John Rohde Published: October 7, 2012
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photo - Oklahoma City's James Harden (13) takes the ball on a fast break in front of Ian Mahinmi (28) of Dallas in the first half of an NBA basketball game between the Oklahoma City Thunder and the Dallas Mavericks at Chesapeake Energy Arena in Oklahoma City, Thursday, Dec. 29, 2011. Photo by Nate Billings, The Oklahoman
Oklahoma City's James Harden (13) takes the ball on a fast break in front of Ian Mahinmi (28) of Dallas in the first half of an NBA basketball game between the Oklahoma City Thunder and the Dallas Mavericks at Chesapeake Energy Arena in Oklahoma City, Thursday, Dec. 29, 2011. Photo by Nate Billings, The Oklahoman

“There's a pretty big division of opinion right now as to whether we should take that step. As a personal matter, I am not in favor of it, but I'm not standing in the way of it. If my board wants to do it, we'll do it.”

History has shown the board eventually wants what Stern wants.

“Of all the leagues in the world, the NBA is the only one that has only its own logo on it. The NBA little logo man (a silhouette of Hall of Famer Jerry West),” Stern said. “No information of the manufacturer and no sponsor, and that is something that I have worked hard to preserve for many decades. But I understand that the team may have come to consider it. So we're going to let the board of governors decide what to do.”

Stay tuned.


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