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Oklahoma City Thunder: Adding 'The Patch' would benefit small market NBA teams

Advertising patch potentially could bring $100 million of combined revenue for league teams
By John Rohde Published: October 7, 2012
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photo - Oklahoma City's James Harden (13) takes the ball on a fast break in front of Ian Mahinmi (28) of Dallas in the first half of an NBA basketball game between the Oklahoma City Thunder and the Dallas Mavericks at Chesapeake Energy Arena in Oklahoma City, Thursday, Dec. 29, 2011. Photo by Nate Billings, The Oklahoman
Oklahoma City's James Harden (13) takes the ball on a fast break in front of Ian Mahinmi (28) of Dallas in the first half of an NBA basketball game between the Oklahoma City Thunder and the Dallas Mavericks at Chesapeake Energy Arena in Oklahoma City, Thursday, Dec. 29, 2011. Photo by Nate Billings, The Oklahoman

“The Patch” apparently is not a sure thing for the NBA, which indirectly could affect the Thunder's ability to extend the contract of James Harden.

Here is how it all ties together:

Last July, the NBA board of governors announced it would discuss a 2-inch-by-2-inch advertising patch on uniforms starting in the 2013-14 season, a new look that potentially could bring $100 million of combined revenue for league teams.

This added revenue would have been particularly beneficial to small-market teams like the Thunder, which receives only a fraction of the advertising dollars that major markets receive through advertising and television rights.

However, from what NBA commissioner David Stern said during a pregame news conference in Milan, Italy, on Sunday, uncertainty still surrounds implementing “The Patch.”

“All I would say about advertising on team jerseys is it's something that's being discussed by the NBA board of governors,” Stern said. “This is the one forum that understands that advertising on team jerseys is something that's gone on for decades, both in football and in basketball, and virtually every other sport. We shall see.

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