Arter said he's heard in the past how professional teams can bolster local businesses but never realized how much until now. The seemingly never-ending flow of customers lining up at his cash register, buying Thunder wear makes that fact crystal clear.
“It's been a huge blessing for us,” he said. “As we win more and more, business gets better and better.”
It's a blessing for the many local artists, too, who have jumped on the current Thunder fever, producing creative designs in high demand for the booming Thunder wear market. At Blue 7, Arter said he carries items designed by about 18 local artists.
You can even wear your Thunder pride on your fingernails with team nail decals, sold at Party Galaxy.
High-end local jewelers are also getting in on the action. Mitchener Farrand can't seem to keep Thunder jewelry in stock, owner Mark Mitchener said. The store carries several pieces with affordable prices and a few big ticket items priced about $10,000.
Whether the Thunder snags a title or not, the Oklahoma City team has added an exciting camaraderie to its city that is evident in Oklahoma's new favorite color scheme: Thunder blue, orange and white. Thunder up!