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Oklahoma City Thunder: Kevin Durant inks first big Roc Nation-negotiated deal

espn.go.com Published: July 14, 2014
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Kevin Durant has signed his first major endorsement deal since switching agents to Jay Z's Roc Nation Sports.

The Oklahoma City Thunder forward signed a deal Monday to endorse Sparkling Ice, a zero calorie carbonated water drink that is one of the fastest growing beverage brands in the U.S.



Terms weren't disclosed.

"I've always challenged myself on the basketball court, but this offseason is really the first year I'm challenging myself off of it -- on the business side," Durant told ESPN.com. "This is a brand I drink every day that I love and I wanted to be a part of it. I want to help them get to the next level."

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