Nike's new ad campaign with Durant carries the slogan “KD IS NOT NICE,” the intent to let people know that while Durant is nice off the court, his toughness is respected on the court.
The ad would have been a natural fit for surly Thunder center Kendrick Perkins, as in “K-PERK IS NOT NICE.”
Durant playfully was asked which message would be the more difficult ad to sell: “KD IS NOT NICE” or “K-PERK IS NOT MEAN”?
“I think the Perkins one,” Durant said with a smile and chuckle. “That's the tougher one to sell.”
Perkins' thoughts on a possible “K-PERK IS NOT MEAN” campaign for him?
“Nah, ain't none of that happening,” a grinning Perkins said, walking away. “I don't need no help with that.”
RANK AND FILE
The Thunder has the NBA's best record (19-4), best record against Western Conference teams (10-2), best road record (6-2), longest winning streak (10) and third-best home record (13-2) behind New York (9-0) and Utah (9-1).
Entering Saturday night's games, OKC led the league in scoring (105.7), 3-point percentage (.416), free-throw percentage (.839) and point differential (9.3), and was second in field-goal percentage (.489), opponent field-goal percentage (.426), blocks (7.6) and opponent blocks (3.4)
Serge Ibaka ranks second in blocks (3.0) and third in field-goal percentage (.581); Kevin Martin ranks second in free-throw percentage (.933) and sixth in 3-point percentage (.468); Durant ranks third in scoring (27.5) and eighth in free-throw percentage (.897); Westbrook ranks fourth in assists (8.7) and fifth in steals (2.0).
Smart on the importance of point guards in the NBA: “The tone is set by the good point guards in our league. The game starts, those guys have the right bounce to their game, their speed and the pace of the game. They set a tone every night … Westbrook creates that, because his intensity at the beginning of the game is very, very high.”