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Oklahoma City Thunder posting NBA's highest local TV ratings in at least two years

MEDIA NOTEBOOK — The Thunder is averaging 8.6, well ahead of second-place San Antonio's 5.9, according to Sports Business Journal.
by Mel Bracht Published: February 21, 2013
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The Oklahoma City Thunder is continuing to dominate the local NBA TV ratings, posting the highest local ratings in at least two years.

According to a story this week in the Sports Business Journal, the Thunder is averaging an 8.6 rating on Fox Sports Oklahoma, more than 45 percent higher than second-place San Antonio, which is averaging 5.9 on Fox Sports Southwest. The Spurs' ratings are down 41 percent from the 2010-11 season, the NBA's last full season.

Miami is third with a 5.7 on Sun Sports, followed by Utah, 4.7 on Root Sports, and the Los Angeles Lakers, 4.3 on TWC SportsNet.

The Thunder's 8.6 rating is up 207 percent from the rating for the 2010-11 season.

“The formula is simple: The Thunder are one of the best teams in the league, Kevin Durant is one of the most marketable stars in the league, and the Thunder is the only professional sports team in Oklahoma,” FSOK general manager Jon Heidtke told Sports Business Journal. “I'm not surprised by the TV ratings they're pulling in.”

KSBI EXAMINES TEENAGE SUICIDE

KSBI's local sports show, “OK SportsWrap,” will address the growing concern of teenage suicide in Oklahoma at 6:30 p.m. Monday. The segment will include a report from the Mount St. Mary baseball team.

According to the Centers for Disease Control and Prevention (CDC), the number of attempted suicides among teenagers has increased from 6.3 percent in 2009 to 7.9 percent in 2011.

“We hope to educate students on the indicators of teenage suicide, create greater awareness and help our community reduce these numbers,” said JaNiece Cranmer, producer of the “OK SportsWrap.”

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by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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