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Oklahoma City Thunder: Thunder franchise, fans have grown accustomed to success

Oklahoma City clinched the Western Conference's No. 1 seed Monday night, but no balloons fell from the rafters. No champagne flowed inside the OKC locker room. Only half of the sellout crowd of 18,203 was still in Chesapeake Energy Arena when the final horn sounded.
BY JOHN ROHDE Published: April 15, 2013

The NBA's Western Conference had been a fist fight since opening night, with multiple conference members making solid bids as the team to beat.

The Los Angeles Clippers won 17 straight. The Denver Nuggets won 15 straight and also nine straight. The OKC Thunder won 12 straight. The San Antonio Spurs won 11 straight. The Memphis Grizzlies won eight straight — twice.

Five teams have won at least 54 games and entering Monday, with only three nights left in the regular season, not a single playoff seed had been determined.

The West finally has been won and the No. 1 seed belongs to the Thunder (60-21), which sealed the deal with a methodical 104-95 victory over the Sacramento Kings (28-53) on Monday night.

But when the final horn sounded, only half of the sellout crowd of 18,203 was still in Chesapeake Energy Arena.

No balloons fell from the rafters. There was no formal public address announcement or a post-game ceremony of any kind. No champagne flowed inside the OKC locker room. There was no Gatorade shower for Thunder coach Scott Brooks, who was bone dry during his post-game news conference.

In only its fifth season of existence, the Thunder franchise has quickly grown accustomed to success.

Three days after clinching its third straight Northwest Division crown, OKC secured home-court advantage in the playoffs through at least the Western Conference Finals.

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