In a February 2012 interview with the Des Moines Register, Chief Executive Officer Melody Westendorf confirmed her company was pursuing a “steady” and “disciplined” expansion.
“Our growth is based on it being the right opportunity,” Westendorf said. “We definitely take a good hard look at the mall, and we look at the stores in that market. And certainly we look demographics. What's the population? Is the city growing, or is it a city with a great industry that's stable?”
Von Maur was recently mentioned as a possible candidate for the Quail Springs space by commercial real estate analyst Jim Parrack, senior vice president of retail at Price Edwards & Co.
“If they're able to cut a deal with Von Maur, I think it would be very good for the mall,” Parrack said in a December interview with The Oklahoman.
“They're not here, and I consider (Von Maur) a step above Dillard's and a huge step above Sears. It would strengthen the mall,” he said.
Kurt Foreman, senior vice president of economic development at the Greater Oklahoma City Chamber, said Friday that Von Maur is typical of the higher-end retailers being recruited to Oklahoma City.
“It adds a dimension to the higher end of retail in the market,” Foreman said. “It will be a nice option for women's items, home goods and clothing. They are well thought of in the other markets they are located in.”