The Oklahoma Energy Resources Board wanted its latest safety campaign to appeal to students, so officials asked students to help pick the campaign.
On Tuesday, OERB unveiled its Duh-Duh-Dangerous campaign, which features catchy songs that warn of the dangers of playing around well sites.
“Pump jacks can crush you. Oil tanks explode,” a student raps in one of three videos that are part of the campaign.
OERB Executive Director Mindy Stitt said the safety campaign, which will run through July, is one of the board's most important endeavors.
The high-energy campaign, she said, was chosen by students who were consulted by OERB.
OERB launched a website for the campaign that includes music, games and “fun, bold” messages about well site safety, Stitt said.
The campaign is part of OERB's ongoing safety program, which includes advertising and outreach in schools.
More than 2,200 Oklahoma students took part in OERB's poster and coloring contests.
Winners were recognized Tuesday during the ninth Well Site Safety Day at the state Capitol.
OERB board member Tim Munson said the oil and gas industry is aware of its responsibility to protect the community.
“We know children are around these oil fields; we know they are aware of them,” he said. “It's our duty to make sure they know why they absolutely must stay away from them.”