Essentially, fans who'd expected to see the Super Bowl in person watched in a glorified sports bar.
I interviewed a handful of the affected fans, who described the thousands of dollars they had spent on transportation to Dallas, hotel accommodations and the tickets, many of which were purchased secondhand and well above face value.
Several angry ticket holders filed a class-action lawsuit against the NFL; nearly two years later, the suit remains largely unsettled.
The North Texas Super Bowl Committee has tried and failed to be seriously considered for Super Bowls in the near future. Sites through the 2015 game are set, and in October, the NFL announced finalists for the 2016 and 2017 Super Bowls.
Cowboys Stadium wasn't one of them.
Although a timetable for deciding semifinal and title-game sites hasn't been set, the Cotton Bowl is widely expected to be in the semifinal rotation. But when bidding for an event like the national championship game, any North Texas organizing committee will certainly have to answer for the 2011 Super Bowl's problems.
“Part of that was outside of their control ... the weather, some of the involvement with the NFL, and that's a whole different story,” said John Crawford, a past Cotton Bowl chairman and son-in-law of the bowl game's founder.
“The whole Cowboys organization has made great headway in trying to see how they cannot let those kinds of things occur again. ... Jerry and Stephen Jones are right on top of doing everything to make the crowd experience and the audience that comes to that stadium a once-in-a-lifetime event.”