“There are just too many issues to address that the needle has never moved in terms of discussing that kickoff time,” Castiglione said.
The schools would actually prefer a 2:30 p.m. central kick, he said.
“This game has such national appeal, that when possible our television rights holder wants to put it on a national platform,” Castiglione said.
ESPN/ABC has first-tier rights to Big 12 football games, and the network's other agreements make clearing the entire United States during the 2:30 p.m. window impossible, Castiglione said.
That leaves 11 a.m. and primetime, which the schools won't agree to.
Anything could happen in the future, which is why school leaders still frequently think through and discuss the game's evening issues.
“Who knows what might happen down the road?” Castiglione said, before quickly reiterating that he can't make any promises.
“(TV executives) still ask, just in case we've changed our minds. But we haven't.”
Fans ask him about the game's kickoff time, too. Many of those folks are the same ones passionately speaking out against OU-Texas ever moving to any other venue.
For the forseeable future, though, if fans want to maintain the rivalry's current uniqueness and atmosphere — impossible to replicate away from the Cotton Bowl during the state fair — they'll have to accept the early kick.
“I appreciate fans asking those questions,” he said. “We do think through all of that.
“But at some point, you have to decide if you could handle some of the tradeoffs for that time.”