The Oklahoma-Texas game is getting a new name once again.
Nearly a decade after the game was rebranded by corporate sponsorship as the Red River Rivalry, AT&T announced Friday the game would be called the Red River Showdown this season.
This year’s game is scheduled for Oct. 11 at the Cotton Bowl. It will be the 109th meeting between the teams.
“The Oklahoma-Texas game played annually at the Cotton Bowl is one of the greatest traditions in all of college football,” OU athletic director Joe Castiglione said in a release. “We will continue striving to make the contest a truly memorable experience for the student-athletes and fans of both the University of Oklahoma and the University of Texas amidst the unique and colorful atmosphere of the State Fair of Texas.
The name was changed from the Red River Shootout in 2005 for the 100th meeting. The game has been played at the Cotton Bowl since 1929.