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Oklahoma football: Sooners' introduction video is an intense project every year

Steve Sturges’ Oklahoma City-based company, VI Marketing and Branding, collaborates with SoonerVision — OU athletics’ video production group — to bring the annual intro video from concept to the finished product.
by Ryan Aber Published: August 27, 2014


photo - Oklahoma's Trevor Knight (9) is seen on the video board during a college football game between the University of Oklahoma Sooners (OU) and the University of Louisiana Monroe Warhawks at Gaylord Family-Oklahoma Memorial Stadium in Norman, Okla., on Saturday, Aug. 31, 2013. Oklahoma won 34-0. Photo by Bryan Terry The Oklahoman
Oklahoma's Trevor Knight (9) is seen on the video board during a college football game between the University of Oklahoma Sooners (OU) and the University of Louisiana Monroe Warhawks at Gaylord Family-Oklahoma Memorial Stadium in Norman, Okla., on Saturday, Aug. 31, 2013. Oklahoma won 34-0. Photo by Bryan Terry The Oklahoman

Not long before Oklahoma kicks off Saturday against Louisiana Tech, Steve Sturges will be sitting nervously in the stands.

So will Matt Lowery and and a lot of other people about to have their work put on display in front of more than 80,000.

Max Toperzer and Matt Jaques won’t likely be in the stands, but just like the others, they’ll be holding their breath to see what the reaction is like when this year’s intro video is unveiled just before the start of the game.

“It is a feeling unlike anything I’ve felt before,” Sturges said. “I’m sure everybody that’s touched that video feels the same way. They sit there and they watch and people start cheering and you can just tell the energy in the place starts erupting. The best way that I can describe it, it’s like being Bruce Springsteen on center stage but no one knows that you’re there. Which in some ways is really cool because you can sit back and just enjoy it. It’s an adrenaline rush. It’s fun.”

Sturges’ Oklahoma City-based company, VI Marketing and Branding, collaborates with SoonerVision — OU athletics’ video production group — to bring the annual intro video from concept to the finished product.

It was Sturges who, on the flight back from the 2005 Orange Bowl, frustrated and flat-out mad about the result, turned that energy into defiance. He came up with the “There’s Only One Oklahoma” slogan that’s gone far beyond just being the catchphrase in the football intro video.

“I think it’s been really a big hit,” Sooners coach Bob Stoops said. “People like the videos. I think it’s been a real positive thing.”

Sturges came up with the idea after talking to some friends flying home from Miami, after watching USC whip the Sooners 55-19

“We left the game and we were all just complaining, ‘We’re just not that good, we’re not as good as Michigan, we’re not as good as USC, we’re not as good as any of these programs,’” Sturges remembers. “I was adding to the chorus. I was upset — we were all upset. But we got on the plane and I’m thinking about this and I’m like, you know? No. Damn it. We are not like those guys. We are different from the other programs. There’s only one us. There’s only one Oklahoma.

“I started thinking about that, and I thought, ‘That’s a great line.’ Out of the midst of that despair and that loss came this epiphany of, ‘We are different. One game does not define this program. We are a great program. We’re tradition rich. We do things differently around here.’”

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by Ryan Aber
OU Athletics Reporter
Ryan Aber has worked for The Oklahoman since 2006, covering high schools, the Oklahoma City RedHawks, the Oklahoma City Barons and OU football recruiting. An Oklahoma City native, Aber graduated from Northeastern State. Before joining The...
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