One variation that hasn't been pulled out of the playbook is a roll-the-dice home run deep route.
Teammates swear Bell throws the ball 60 to 70 yards in practice and has a cannon arm.
“You haven't seen it yet, but he can wing it,” Ikard said. “Far. Real far. Really, really far.”
Since a similar quarterback — Kansas State's Collin Klein — ran for 144 yards and passed for 231 yards against Oklahoma State, is there a temptation to sprinkle in a little more Belldozer package?
“We have to establish the run game,” said center Ben Habern. “On those third-and-short situations, whether it's third-and-3, third-and-4 or third-and-5 it might be important to use that package to get a first down. With the package or without it, it's important that we establish the run game.”
OU's offense still relies heavily on the passing game. Landry Jones owns the majority of OU's passing records. Even without Broyles, out for the season with a knee injury, there are talented wide receivers. And senior tight end James Hanna had a monster Bedlam game last year.
The Belldozer, though, has allowed the Sooners to pound out tough yards, something that's been missing the past couple of seasons.
“It's been a good package for us,” Jones said. “Those guys are doing a good job with it. We're getting some good movement with it. It's really helped us in the red zone. It's nice to have an extra blocker in the backfield. It could be big in this game.”
Every time Bell steps onto the field Saturday night his assignment usually will be to move the chains or plow into the end zone.
“Those are game-changing situations,” Heupel said. “If you can execute those you have a chance to end up on the right side of the scoreboard.”
Here is a breakdown of Blake Bell's 10 plays vs. Iowa State:
3rd-and-1 at ISU 13 - Bell no gain
4th-and-1 at ISU 13 - Bell 7-yard run
1st-goal at ISU 6 - Bell no gain
2nd-goal at ISU 1 - Bell interception
1st-goal at ISU 3 - Bell 3-yard TD
3rd-goal at ISU 1 - Bell 1-yard TD
3rd-and-1 at ISU 31 - Bell no gain
4th-and-1 at ISU 31 - Bell 3-yard run
1st-goal at ISU 1 - Bell no gain
2nd-goal at ISU 1 - option to Millard 2-yard loss