“In a disaster, people send money to help people rebuild. In these types of tragedies, what exactly is there to do?” he said.
“We thought counseling, especially for the children, is really what's necessary.”
Bailey said money raised from the download purchases will be given to organizations that are offering counseling resources to Newtown survivors.
He said people have responded generously thus far.
“I think they found that it is a unique way to help,” he said.