NORMAN — The University of Oklahoma Board of Regents met Wednesday morning in Lawton, and among the items on the agenda is a “Gaylord Family — Oklahoma Memorial Stadium 2013 Master Plan Update.”
The item was presented for information only, and “no action is required,” according to the meeting agenda.
The stadium Master Plan was developed in 1993, with early projects including the Barry Switzer Center, west-side suites and turf replacement, among others.
The Master Plan was updated in 2000, with those upgrades — including east-side suites, the new upper deck addition and concourse expansion — completed in 2003.
Populous, a Kansas City, Mo.,-based architecture firm, will review and update the Master Plan, according to the meeting agenda. The same firm developed the original plan and the 2000 upgrades.
Funding for the 2013 Master Plan update is already available from the Athletics Department capital fund.
Here is an overview of the anticipated Master Plan update, according to the meeting agenda:
“The anticipated master plan work will include the comprehensive look at the state of the GFOMS and its surroundings including team facilities, infrastructure, disability seating, the press box, south end zone, seating, suites, club and other premium seating options in all areas of the stadium, entry and arrival, and all other aspects of stadium features and operations to continue the long-term, strategic road map for the venue’s success now and into the future.
“The comprehensive review will include professional assessment and feasibility market studies to determine demand and revenue opportunities for specific elements of the master plan. A comprehensive plan will help to determine the meaningful moments around Sooner Football Game Day – the traditions, the teams, the student athletes, the fans, and the environment that create a one of a kind experience – and amplify that unique event. The objective will be to develop the most realistic, yet creative revenue and fundraising opportunities and build upon the brand to create the ultimate Sooner Football Experience.
“The master plan team will encompass every facet of industry professionals, from branding specialists to engineers, operations analysts, feasibility and market studies, sales, and technology leaders, and sport facility designers. A blend of expertise in team facilities, student athlete development, recruiting impact, displays and historical features, design, brand, marketing, concessions, code compliance, seating options, premium features, fan experience, and all other stadium operations will bring a fresh and independent view not just of the GFOMS, but also to extension of the Sooner brand beyond the stadium walls.
“The master plan process will assess the state of the art facilities, improvements, and elements developed world-wide at the collegiate and professional levels in the sports and entertainment industry. The master plan process will explore opportunities to incorporate these state of the art features and elements into design; team and student athlete development facilities; recruiting impact; graphics and displays; sponsor activation; revenue generation; and fan experience all through a variety of research and development means.”