Oklahoma retailers expect lots of bubbly to go out the door in time for New Year's Eve

As the holiday approaches, Oklahoma partiers are expected to cause a last-minute rush on bottles of sparkling wine and Champagne.
BY JENNIFER PALMER jpalmer@opubco.com Modified: December 28, 2012 at 9:01 pm •  Published: December 29, 2012
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Whether from the Champagne region of France, a true Champagne, or a sparkling wine from New Mexico or California, it's tradition to drink bubbly to welcome the New Year.

Byron's Liquor Warehouse, 2322 N Broadway, expects to sell 3,000-4,000 bottles of sparkling wine and Champagne for New Year's, with brisk sales right up to close Monday, said wine manager Nathan Robinson.

Prices vary widely

Some of the store's most popular choices cost $11-15, like La Marca Prosecco, Gruet sparkling wines and Martini & Rossi Asti. For those with more discerning tastes, Byron's stocks Dom Perignon for $257 a bottle and Armand de Brignac, or “Ace of Spades,” a true Champagne that will set you back more than $300 a bottle.

“That's some of the most expensive stuff you can get in the state,” Robinson said.

But for most New Year's Eve partiers, a less expensive bottle is preferred, not just for the cost but because those varieties tend to be sweeter and those who drink occasionally have a less developed palate, he explained.