“So what else is there?” Lane said. “Ads!”
She recalled a particular fundraising campaign she helped run for the Oklahoma City Charity Horse Show 50 years ago.
“I decided I would get all these juicy prizes from all these merchants and we'd run a contest for all of our volunteers that were selling ads, instead of them just doing it for the cause, which is plenty good enough,” Lane recalls. “They went nuts!”
That year's Horse Show program was 221 pages long — about two pages for the show itself, Lane said, and the rest was ads. “It was hilarious,” Lane said.
“I think it's wonderful because some people don't feel comfortable being on stage but they love to give support to Mobile Meals — which is a wonderful cause — plus the cause of showing everybody what seniors can still do. They're still kicking, and it makes me really happy,” Herendeen said.
To promote ad sales for this year's Follies, Lane said she'll employ a similar tactic and offer weekly prizes for the top Follies Friends ad salespeople, such as 50,000 free airline miles or designer fur earmuffs.
The contest will culminate with a grand prize of a $2,250.00 gift certificate from facial plastic surgeon, Dr. Lori Hansen.
“So we're going all out,” Lane said.
If you're interested in becoming a Follies Friend, a kickoff event will be at 5:30 p.m. Jan. 10 in the atrium of the OCU Wanda Bass School of Music. The event will include refreshments and performances from some of the Follies' most popular past artists.
For more information about the Follies auditions or about Follies Friends, go online to www.okseniorfollies.com or call 208-5720.