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Oklahoma startup gets attention at international BIO convention

The head of an Oklahoma startup says he's seeing the potential of obtaining revenue to make his company grow at the international BIO convention this week in Boston.
BY JIM STAFFORD Published: June 19, 2012

Editor's note: Jim Stafford will file daily reports about Oklahoma's presence at the four-day BIO International convention this week in Boston.

Bryan Fuller described the opportunities that greeted him at the 2012 BIO International Convention here this week as “huge” Monday morning before beginning a series of partnering meetings that carried deep into the afternoon.

“This place, the meetings that we have scheduled could be a real boon to us in terms of revenue coming in to grow the company,” said Fuller, founder and CEO of Oklahoma City-based DermaMedics.

A former University of Oklahoma Health Sciences Center scientist, Fuller founded DermaMedics after discovering a compound in his laboratory that provided protection to the skin from radiation and laser burns, rashes and other skin conditions.

DermaMedics now markets a full line of skin care products exclusively through medical professionals such as doctor's offices and clinics in Oklahoma, Texas, Arkansas, Arizona and Colorado. The company employs 14 people, half of them in sales.

The 20 partnering meetings Fuller lined up over a three-day period bring potential partners to expand DermaMedics sales to Canada, Asia, Europe and even into the pet-care industry.

“The biggest challenge for a startup is marketing,” Fuller said. “If you are a company that is going to build products and sell them yourself, that's a huge marketing challenge and that's where you need this type of interaction.”

80 members in group

In fact, Fuller was reluctant to join the Oklahoma contingent at the BIO show when first approached about the possibility.

“I'm so busy; I'm really the only management in the company right now,” he said.

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By the numbers

2012 BIO International Convention

3 Areas within the Oklahoma exhibition space devoted to partnering meetings

4 No. of days the BIO 2012 exhibition hall at the Boston Convention Center will be open

55 No. of partnering sessions on agenda in Oklahoma booth during four days of show

86 No. of people in Oklahoma delegation.

809 Oklahoma booth number on the floor of the Boston Convention Center

2,000 Size in square feet of Oklahoma booth.

15,000+ No. of people expected to attend the convention

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