And here stand these Cowboys, lacking believers beyond their own locker room walls a few weeks ago, bidding to do something big as a young core continues to develop, revealing an upside that few Big 12 teams can match.
Not that it'll be easy. Games against KU and K-State remain, although at home. A major Bedlam clash also looms Saturday, with tickets inside Gallagher-Iba Arena scarce, suggesting a return of the rowdy for an OU team that lurks just behind the Cowboys at 7-4.
First things first: this trip to Tech, which is just 1-4 at home in the Big 12, yet with an upset of Iowa State as the lone win.
“You've got to be very cautious,” Cobbins said. “In the Big 12, no games are a given — home or away. You've just got to bring your A game.”
There's work to be done by the Cowboys, for sure.
But there's also opportunity.
“We have a lot of great teams in the Big 12 and we're just fighting for spots right now,” said Cowboys guard Marcus Smart. “It's a good thing that's going on, good competition.
“It's real wide open, nobody's a dominant team. Everybody thought Kansas was, but we see what happened with them. The door's wide open.”
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No. 17 Oklahoma State at Texas Tech
* When: 6 p.m. Wednesday
* Where: United Spirit Arena, Lubbock, Texas
* TV: ESPNU (Cox 253, HD 718; Dish 141; DirecTV 208; U-Verse 605/HD 1605)
* Radio: KXXY-FM 96.1
Three things to know
* The Cowboys dominated Tech earlier this season, rolling 79-45 — OSU's largest margin of victory among conference games.
* OSU has already bettered its 2011-12 total for overall wins and tied the total for conference wins.
* Tech is 8-8 at home this season, yet just 1-4 inside United Spirit Arena in the conference.