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Oklahoma State coach Travis Ford asks students for support Published: January 31, 2014

"We need your help to help us play better."

That was the callout of OSU basketball coach Travis Ford at the Student Union on Thursday. Following a Monday loss to rival Oklahoma in Bedlam that put the Cowboys in a deeper hole in the Big 12 race, Ford went directly to the fans, saying his team needs more student support at games.

Ford also says ticket certification is over with, so it'll be general admission for students Saturday against Baylor.

"Everybody is certified. Forget the certification. Come to the games and have fun," Ford says.

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