For whatever it's worth, Texas' recruiting classes regularly rank well ahead of Oklahoma State's.
On the field, it hasn't been worth much — the Cowboys own a two-game winning streak in the series, with both victories coming in Austin.
Recent results prompt a question: who's the better evaluators, recruiting analysts or Cowboys coaches? Or this: Does OSU do a better job of coaching guys up?
“I think the staff we have right now is the best recruiting staff we've had in my eight years here,” said Cowboys coach Mike Gundy. “But we have to dig a little deeper and go a little further with less.
“We have more recruiting inroads now than we ever have, but we still don't have them like Texas does.”
Gundy does, however, like his program's chances of developing players.
“The one thing that we have now, that we like … our system here we think is as good as anybody's in the country with what we do, from top to bottom,” he said. “All the things that factor in that people may not know about.
“So if we bring in a player who in somebody's opinion is a two-star, and another school brings in a kid who's a two-star — and let's just say they've been evaluated the right way — we think that our system is going to make (ours) better than theirs. That's where we think we get an edge.”
Cowboys safety Daytawion Lowe on what's changed from the Arizona game to now:
“We're more focused now. Anytime you get knocked in the head, you start to pay more attention.”
GILBERT NOT SOLD ON UT'S ASH
One month into the season, Texas quarterback David Ash has turned many skeptics into cautious believers.
As a freshman during Texas' rough 2011 season, Ash threw eight interceptions and only four touchdowns. But through three games as a sophomore this year, all decisive Longhorn wins, he's thrown seven touchdowns and no picks.
That turnaround has been noticed, with Ash's four-touchdown game at Ole Miss earning him national praise and the Davey O'Brien Quarterback of the Week Award.
Just don't count OSU cornerback Justin Gilbert among one of Ash's convinced believers just yet.
“That shows he's matured,” Gilbert said, “but when we get into Big 12 play, we'll see what he's holding on to. I think he's maturing a little bit, making a little bit better decisions. But I think if we get some pressure on him up front, we'll set him down a little bit.”
OPPONENT WATCH: TEXAS INJURIES
The status of Cowboys quarterback Wes Lunt isn't the only intriguing injury element leading into Saturday's game against Texas.
The Longhorns have two questionable starters: linebacker Jordan Hicks (hip) and tailback Joe Bergeron (shoulder).
Both players missed all practices a week ago, and UT coach Mack Brown said Monday he still isn't sure if either will be ready by Saturday.
Hicks is the tougher player to replace, as Bergeron has already been splitting carries with Malcolm Brown, Johnathan Gray and Jeremy Hills.
“Jordan is a big part of the defense,” 'Horns cornerback Quandre Diggs told reporters. “If he's not out there, we'll miss him.”
WALSH DIDN'T HAVE EYES FOR TEXAS
A Texas high school product, Cowboys quarterback J.W. Walsh said he didn't grow up dreaming of wearing horns on his helmet, like so many kids in his home state.
“I really never had a school that I followed,” Walsh said. “I always just watched college football with my dad. It was one of those things where if a team was playing well at the time, that's who I wanted to play for.
“One week it could have been the University of Miami. The next week, it could have been Oklahoma State.”