When retailers are looking to unload products at a faster rate, they can seek the services of group-discount purchasing sites that slash prices to attract more buyers.
And after a quick internet search, it seems that’s what the NFL is trying to do in order to sell more tickets for Oklahoma State’s Aug. 30 season-opener against Florida State at AT&T Stadium in Arlington.
The website livingsocial.com is offering discounted tickets to the game — a 17 percent savings, to be exact. One normally $75 ticket for a corner 400-level seat is going for $60. Another usually $102 400-level sideline ticket is being offered at $85.
Before we analyze why this is happening, here’s a quick look at OSU’s role in selling tickets for the opener at a neutral site.
Around January and February, the school’s ticket office was contractually obligated to sell a certain amount of tickets for the game, OSU ticket manager Craig Bauman said. Anything left over was to be sent back to the Dallas Cowboys organization by May 1, and it would take over the sales from there.
Bauman said his office met that mark, plus a few thousand more, to total around 8,000 tickets sold.
“With the timeframe that we had, I’m happy with the 8,000 number,” Bauman said. “I expect it to be similar to the Cotton Bowl last year of the Alamo Bowl a few years ago, where the number that we sell through our office doesn’t sound all that impressive. But you’re going to get down there on game day and there’s going to be a ton of orange everywhere.”
So presumably, those tickets on livingsocial.com were placed there by the NFL’s Cowboys. And that means there are plenty of seats available inside the monstrous venue, with a main-seating capacity of 80,000.
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