When retailers are looking to unload products at a faster rate, they can seek the services of group-discount purchasing sites that slash prices to attract more buyers.
And after a quick internet search, it seems that’s what the NFL is trying to do in order to sell more tickets for Oklahoma State’s Aug. 30 season-opener against Florida State at AT&T Stadium in Arlington.
The website livingsocial.com is offering discounted tickets to the game — a 17 percent savings, to be exact. One normally $75 ticket for a corner 400-level seat is going for $60. Another usually $102 400-level sideline ticket is being offered at $85.
Before we analyze why this is happening, here’s a quick look at OSU’s role in selling tickets for the opener at a neutral site.
Around January and February, the school’s ticket office was contractually obligated to sell a certain amount of tickets for the game, OSU ticket manager Craig Bauman said. Anything left over was to be sent back to the Dallas Cowboys organization by May 1, and it would take over the sales from there.
Bauman said his office met that mark, plus a few thousand more, to total around 8,000 tickets sold.
“With the timeframe that we had, I’m happy with the 8,000 number,” Bauman said. “I expect it to be similar to the Cotton Bowl last year of the Alamo Bowl a few years ago, where the number that we sell through our office doesn’t sound all that impressive. But you’re going to get down there on game day and there’s going to be a ton of orange everywhere.”
So presumably, those tickets on livingsocial.com were placed there by the NFL’s Cowboys. And that means there are plenty of seats available inside the monstrous venue, with a main-seating capacity of 80,000.
Some potential reasons for lack of ticket sales for the opener:
Cost: Those livingsocial.com deals might discount the cost of the ticket, but do nothing to offset transportation, parking, hotel and other various traveling expenses that go along with attending the opener. And diehard OSU and FSU fans just dished out the big bucks to attend out-of-state bowl games to finish last season; the Cowboys at the Cotton Bowl in AT&T Stadium and the Seminoles at the Rose Bowl in Pasadena, Calif. As flat-screen TVs and sound systems are becoming more affordable to the middle-class fan, staying at home has become an increasingly attractive and economical option.
Quality of competition: This game would have a bit more hype had it been played last year, when OSU and FSU were preseason top-25 ranked teams. The competition seems a bit more one-sided in 2014, as the Seminoles return as national champions and the Cowboys are in a rebuilding phase.
College football options in Arlington: There will be six college football games played inside AT&T Stadium this season.
Aug. 30, FSU vs. OSU
Sept. 13, Texas vs. UCLA
Sept. 27, Texas A&M vs. Arkansas
Nov. 29, Texas Tech vs. Baylor
Jan. 1, Cotton Bowl
Jan. 12, National Championship game
That’s plenty of options for the college football fan who lives in the area who can’t attend all six games. It only cuts down the likelihood that person will attend OSU’s game with a plethora of options all season long.