Mike Gundy's alma mater has many fine graduates with public-relations degrees and many fine employees who work in that very field. OSU even has a nationally renowned sports media program that includes PR.
If that's not enough, Boone Pickens can pick up a phone and get 50 Dallas communications experts on the case.
So why does Gundy keep stepping in the fertilizer?
The guy who flirted with job openings at Tennessee and Arkansas last December now won't allow his former quarterback, Wes Lunt, to accept an immediate scholarship to certain schools. Including, irony of ironies, Tennessee. You can't make this stuff up.
Lunt, who started five games for State last season as a true freshman, has decided to transfer, after it became clear that Clint Chelf would quarterback the 2013 Cowboys and Lunt would be asked to redshirt.
And while Lunt is free to go wherever he pleases, he's not free to accept a scholarship for a year until OSU releases him.
Which is an absolutely dastardly rule. Unconscionable, really.
Hey, Mark Emmert, next time you want to deregulate texting recruits, how about really doing something for athletes and free them from some of these inane shackles?
But still, just because the NCAA gives coaches the power to limit a transferring player's options doesn't mean the coach has to use it. Morality has to kick in sometime.
Heck, I'd let transferring players be eligible immediately, without sitting out a season. But I understand the reasons for the rule.
There is no good reason for this rule.
Gundy, who declined to speak about the Lunt transfer, won't release Lunt for a scholarship from any school in the Big 12, the SEC or the Pac-12, plus Central Michigan and Southern Mississippi.
Central Michigan because the Chippewas play OSU in 2015 and Southern Miss because its head coach is Todd Monken, who himself just left the Cowboys in December.
Wouldn't you know it. Lunt's schools of choice were Southern Miss, Tennessee, Vanderbilt, Illinois and Louisville. So only Illinois and Louisville pass Gundy's filter.
Big 12 schools, maybe you can understand. Gundy doesn't want his team to have to play against Lunt. Lots of drama there.
But the Pac-12 and SEC? Just on the off chance that OSU might meet Lunt in a bowl game? Those odds are long.
Seems like Gundy would want Lunt to get to Southern Miss as fast as possible. Lunt's an awfully talented quarterback; talented enough that Gundy and staff decreed him the starting QB even before Lunt's high school graduation.
If Lunt goes to Notre Dame, or Illinois, or Louisville, or wherever and becomes a star, Gundy could have some 'splainin' to do.
Go to Southern Miss and light up what's left of Conference USA, and who cares? That's what a gunslinger ought to do at Southern Miss.
Maybe Gundy and Monken, who are close friends, had an agreement that Monken wouldn't raid the Cowboy roster.
But man, this makes Gundy look bad.
A guy who literally had no barriers if he had wanted to leave OSU after last season, a guy who could have started coaching Arkansas or Tennessee immediately and, who knows, played OSU in a bowl game as early as this January, is placing toll booths on a kid who last season suffered a knee injury and a concussion in the name of Cowboy football.
Sort of like Bob Stoops, while making $4.5 million a year, referring to “hungry Sundays” for players. Sometimes, these coaches seem to live in an oblivious world.
Wisconsin basketball coach Bo Ryan put Gundy-like restrictions on a transferring player last year, and ESPN Radio's Mike & Mike show grilled Ryan, even to the point that Ryan came on the show to fight back.
His defense? The player didn't talk to him about the transfer. Sounds like maybe Lunt did the same thing, though it also sounds like there wasn't much talking between Gundy and Lunt going all the way back to December and the Heart of Dallas Bowl.
No doubt both sides could have done some things better. But Gundy comes out looking worse and should. A professional who is free to start and stop jobs as he pleases, regardless of a legal contract, then restricts a college kid's opportunities?
That's a serious PR hit for Gundy, who knows a thing or two about serious PR hits.
Berry Tramel: Berry can be reached at (405) 760-8080 or at firstname.lastname@example.org. He can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including FM-98.1. You can also view his personality page at newsok.com/berrytramel.