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Oklahoma State University launches Web-only digital network

OSU officially launched the site, called OState.TV, on Tuesday. The online network includes about 30 channels of content dealing with a range of areas of campus life, including arts and humanities, wellness and athletic events.
by Silas Allen Published: September 25, 2012
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Athletic events

OSU also plans to use the site to broadcast certain athletic events.

For now, the university is mainly considering sports other than football and men's basketball, said OSU communications director Gary Shutt, who headed up the project. Broadcasts of both of those sports carry contract and license implications.

The university could broadcast other sports, including women's basketball, wrestling, soccer, baseball and softball, Shutt said.

“We want to do as many live events as we can,” he said.

The network is OSU's answer to a series of similar ventures at other universities. That list also includes the University of Texas' controversial Longhorn Network, a cable television station that exclusively carries content related to University of Texas athletics.

University of Oklahoma officials announced a similar arrangement earlier this month.

Through a partnership with Fox Sports, blocks of OU sports programming will air on various outlets, including Fox Sports Southwest and Fox College Sports.

But unlike OU's model, OSU's site will mix athletics with other nonathletic events, including performances and lectures, Hargis said.

The fact that OSU's network is an online-only outlet also represents a major difference from other similar ventures.

Eventually, Hargis said, the Web-only model will allow the university to reach users in high definition through a variety of devices, including tablet computers and smartphones. The university is working to get the OState.TV app approved by Apple, Hargis said.

“I think that digital format is, frankly, the future,” Hargis said.

by Silas Allen
General Assignment/Breaking News Reporter
Silas Allen is a news reporter for The Oklahoman. He is a Missouri native and a 2008 graduate of the University of Missouri.
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