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Oklahoma State University's Branding Success campaign reaches $1 billion goal

Branding Success, OSU's fundraising campaign, reached its $1 billion goal 18 months ahead of schedule, university officials announced Wednesday. The campaign is scheduled to wrap up at the end of 2014.
by Silas Allen Published: April 25, 2013
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/articleid/3803143/1/pictures/2035542">Photo - OKLAHOMA STATE UNIVERSITY: T. Boone Pickens addresses the audience and discusses his contributions to the OSU Branding Success campaign during an announcement on Wednesday, April 24, 2013. The campaign exceeded its $1 billion goal, OSU President Burns Hargis said. SAMANTHA VICENT/For the Tulsa World ORG XMIT: DTI1304241300065693
OKLAHOMA STATE UNIVERSITY: T. Boone Pickens addresses the audience and discusses his contributions to the OSU Branding Success campaign during an announcement on Wednesday, April 24, 2013. The campaign exceeded its $1 billion goal, OSU President Burns Hargis said. SAMANTHA VICENT/For the Tulsa World ORG XMIT: DTI1304241300065693

The largest share of the out-of-state students comes from Texas, he said, with students from Kansas and California also making up a smaller but still substantial percentage.

Since the campaign began in 2007, it has allowed the university to create about 130 new faculty positions, Hargis said. That puts the university in a better position to compete for talented professors with colleges and universities nationwide.

Money raised during the campaign has also gone to fund new buildings and other campus enhancements, Hargis said, including the new Price Family Garden, adjacent to the university's Atherton Hotel.

Although upgrading campus facilities doesn't necessarily contribute to the university's academic mission directly, new buildings like the performing arts center and the university's new Postal Plaza art gallery help advance the university because they help attract talented teachers and researchers.

“Facilities don't transform a place,” Hargis said. “What transforms it is the people.”

by Silas Allen
General Assignment/Breaking News Reporter
Silas Allen is a news reporter for The Oklahoman. He is a Missouri native and a 2008 graduate of the University of Missouri.
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