Oklahoma stores take online shopping and in-store experience, oil and water, and make retail vinaigrette

Price Edwards & Co. outlines some retail innovations in its Mid-Year Retail Market Summary for Oklahoma City.
by Richard Mize Published: August 4, 2012
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That, actually, is the only example I can think of where I so clearly mixed the two. Usually, it still is either/or. Last spring, I bought a dishwasher from Sears totally online. Several weeks later, I bought a washing machine totally at the store.

But, Price Edwards points out: “Walmart is adding stations at their stores where you can pick up online orders (at the back, of course, so you'll shop while you are there.”

Ha! Try me. Except for the odd bag of Cheetos or the occasional random home furnishing item — impulse buys not the result of “shopping” — wild horses can't make me shop.

BUT, an impulse purchase is a purchase, so score a bag of Cheetos, or a set of bookshelves, to Walmart.

Then there's this. Price Edwards goes on: “Target is asking suppliers to provide them with proprietary products that can't be purchased over the Internet.

Target has also rolled out the use of Shopkick (a mobile app, www.shopkick.com, that gives people shopping points, or “kicks,” just for being in the stores) nationwide to enhance its social marketing.”

Mama collected S&H Green Stamps and Gold Bond Stamps. Even an store-going, check-writing, stamp-licking, payment-mailing old dog can see the similarities.


by Richard Mize
Real Estate Editor
Real estate editor Richard Mize has edited The Oklahoman's weekly residential real estate section and covered housing, commercial real estate, construction, development, finance and related business since 1999. From 1989 to 1999, he worked...
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