The last two years have been wild for NewsOK.com and Oklahoman.com.
In 2012, we launched Oklahoman.com as a complement to the digital products for readers of The Oklahoman. It was a different experience tailored for those who like the streamlined, daily news that’s packaged and organized in the same way they are accustomed to with the newspaper.
After completing the suite of products for The Oklahoman in 2012, a lot of 2013 focused on the evolution of NewsOK.com. More headlines. More social media. More variety. More trending stories from around the web. More blogs. More photos.
See the pattern? On NewsOK.com, we made an effort this year to increase everything that was already successful on NewsOK since its launch in 2001: breaking news, blog posts, sports information, trending stories. And we’ll continue to expand in 2014.
So that brings me back to The Oklahoman. In 2013, we added content to Oklahoman.com and the other Oklahoman digital applications. The additional stories were the kinds of stories our newspaper readers want more of — national news, political news, opinion pieces, business news.
And then we started offering Oklahoman subscribers access to stories before the wider NewsOK audience. We pick a handful of stories each day to give subscribers early access.
In 2014, we’ll continue adding more stories to the product each day. And we’ll continue adding more early access stories and making the website better for subscribers.
Take this past week, for example. We added photo galleries to our section fronts. If you scroll halfway down the page, you’ll see all the photos from that section. It’s a day’s worth of news photos in one gallery.
And if you interact with the gallery, you might notice it’s just like what we have on NewsOK.com’s section fronts. That was such a good experience, we thought subscribers should get to enjoy it as well. In this case, it’s the same technology, but different content for two different audiences.
As I’ve said before about Oklahoman.com and NewsOK.com … pick one. They’re different, because they serve two different types of news consumers.
In 2014, you’ll see even more difference. That’s the plan.