H: ° L: °,
Old bricks and mortar click with HomeWetBar.com in Oklahoma City
Keith Winter, president and CEO of HomeWetBar.com, said he deliberately chose a 60-year-old warehouse in Oklahoma City's Santa Fe industrial district, and a more difficult route, for the good of the property and the good of the inner city.
Keith Winter's business was born online and grew online, but with his latest expansion he's going old school — and old warehouse.
He's setting up an expanded bricks-and-mortar storage-distribution center for his growing e-commerce retail business at 425 E Hill St., in an old-timey 31,000-square-foot warehouse built in 1952 — after it's spiffed up quite a bit and some 5,000 square feet of offices are built in.
Videoview all videos
Jul 6Keith Winter's business was born online and grew online,...
Photoview all 9 photos
College try works
Winter, 32, started his first business, HomeWetBar.com, in 2004 based on a bar he designed while a student at Oklahoma State University — just the design.
“It was kind of a unique bar. It had a see-through bottle cap top, a fish tank in the front, a refrigerator — all the good stuff a college kid needs,” he said, laughing.
“People started asking me about the plans, and I started selling the plans online.”
He graduated with a degree in marketing and management information systems in 2003 and, the 1999-2000 dot-com bust having erased the job opportunities he'd hoped for, he went to work for Enterprise Rent-A-Car as a management trainee — and kept selling the bar plans.
“I thought, ‘Hey, people are buying these bar plans. They probably need other accessories, too.' So I started selling little cocktail shakers and bottle openers out of my one-bedroom (apartment) closet. I quickly outgrew that,” Winter said. “I moved into a two-bedroom and made my second bedroom my office, warehouse, photography room, the works.
“And it got very quickly to where I was going to work at 6 in the morning. I'd get off at 7 (at night), work all night long, get up at 4 or 5 in the morning, ship my packages — and repeat, every single day. So I was working all the time. At that point, I decided, ‘I've got to make a choice.' So I quit my job and started doing the HomeWetBar full time.”
His first actual warehouse was a small place, 1,800 square feet at 8001 N Wilshire Court. In just a few years, he moved to a 7,500-square-foot place at 4132 Will Rogers Parkway.
Now, he's about to move and expand again, this time on Hill Street, just west of Lincoln Boulevard north of the Capitol.
HomeWetBar.com and a new venture he started last year, GreatGiftsForMen.com, employ nine people now.
After the move, Winter, president and CEO, plans about 30 workers for the company, which recently earned the “Customer Certified” designation from Bizrate.com by getting better-than-satisfactory ratings on the consumer monitoring Bizrate's “dimensions of service.”
News Photo Galleriesview all
- 21543Oklahoma tornadoes: The 'Big Dog,' the little boy and the hug that triumphs over tragedy
- 10852Oklahoma tornadoes: Woman meets the military officer who shared the clothes off his back
- 8707Oklahoma tornadoes: Thunder reverses the role, takes a turn at cheering on the community
- 8666Finding Addyson – One family's struggle in the Moore tornado
- 8648Hobby Lobby argues case before federal judges
- 7837Blake Shelton's "Healing the Heartland" televised tornado benefit set for Wednesday at Chesapeake Energy Arena
- 7718Story behind the photo: Family members describe desperate search for one another after EF5 twister