Old bricks and mortar click with HomeWetBar.com in Oklahoma City

Keith Winter, president and CEO of HomeWetBar.com, said he deliberately chose a 60-year-old warehouse in Oklahoma City's Santa Fe industrial district, and a more difficult route, for the good of the property and the good of the inner city.
by Richard Mize Modified: July 7, 2012 at 12:05 am •  Published: July 7, 2012

Keith Winter's business was born online and grew online, but with his latest expansion he's going old school — and old warehouse.

He's setting up an expanded bricks-and-mortar storage-distribution center for his growing e-commerce retail business at 425 E Hill St., in an old-timey 31,000-square-foot warehouse built in 1952 — after it's spiffed up quite a bit and some 5,000 square feet of offices are built in.

College try works

Winter, 32, started his first business, HomeWetBar.com, in 2004 based on a bar he designed while a student at Oklahoma State University — just the design.

“It was kind of a unique bar. It had a see-through bottle cap top, a fish tank in the front, a refrigerator — all the good stuff a college kid needs,” he said, laughing.

“People started asking me about the plans, and I started selling the plans online.”

He graduated with a degree in marketing and management information systems in 2003 and, the 1999-2000 dot-com bust having erased the job opportunities he'd hoped for, he went to work for Enterprise Rent-A-Car as a management trainee — and kept selling the bar plans.

Business grows

“I thought, ‘Hey, people are buying these bar plans. They probably need other accessories, too.' So I started selling little cocktail shakers and bottle openers out of my one-bedroom (apartment) closet. I quickly outgrew that,” Winter said. “I moved into a two-bedroom and made my second bedroom my office, warehouse, photography room, the works.

“And it got very quickly to where I was going to work at 6 in the morning. I'd get off at 7 (at night), work all night long, get up at 4 or 5 in the morning, ship my packages — and repeat, every single day. So I was working all the time. At that point, I decided, ‘I've got to make a choice.' So I quit my job and started doing the HomeWetBar full time.”

His first actual warehouse was a small place, 1,800 square feet at 8001 N Wilshire Court. In just a few years, he moved to a 7,500-square-foot place at 4132 Will Rogers Parkway.

Now, he's about to move and expand again, this time on Hill Street, just west of Lincoln Boulevard north of the Capitol.

Manly marketing

HomeWetBar.com and a new venture he started last year, GreatGiftsForMen.com, employ nine people now.

After the move, Winter, president and CEO, plans about 30 workers for the company, which recently earned the “Customer Certified” designation from Bizrate.com by getting better-than-satisfactory ratings on the consumer monitoring Bizrate's “dimensions of service.”


by Richard Mize
Real Estate Editor
Real estate editor Richard Mize has edited The Oklahoman's weekly residential real estate section and covered housing, commercial real estate, construction, development, finance and related business since 1999. From 1989 to 1999, he worked...
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