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Published: July 23, 2008
Olympic advertising focuses on humanity, athleticism
MILWAUKEE — Some ads preach unity and togetherness. Some celebrate the spirit of athleticism.
For many advertisers this year, their Olympic spots in the U.S. are more about humanity and athletes and less about national pride. They're also making less mention of host country China .
It's a big business advertising for the Olympics. This year's games in Beijing , which start next month, will draw viewers fro...
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