Copyright ©2010. The Associated Press. Copyright ©2010. The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. This material may not be published, broadcast, rewritten, or redistributed.
Olympic Viewing: NBC's poorly timed commercial
NBC says no offense was intended by a poorly timed promotional ad featuring a monkey on gymnastics rings that aired on the network directly following a commentary by Bob Costas on Gabby Douglas' gold medal inspiring other African-American girls to take up the sport.
The gymnastics-themed ad for the upcoming NBC comedy "Animal Practice" was specifically timed to run late Thursday night following the women's gold medal competition. NBC said it was scheduled to run before the network knew about Costas' commentary.
"Much of America has fallen in love with Gabby Douglas," Costas said. "Also safe to say that there are some young African-American girls out there who tonight are saying to themselves, 'Hey, I'd like to try that, too.'"
Then NBC switched to the commercial with the small, widely grinning monkey on the rings. Blacks in the past have been disparagingly referred to as monkeys to the point where it is considered a common slur.
"Gabby Douglas' gold medal performance last night was an historic and inspiring achievement," NBC Universal spokeswoman Liz Fischer said. "The spot promoting 'Animal Practice,' which has run three times previously, is one in a series with an Olympic theme, which have been scheduled for maximum exposure. Certainly no offense was intended."
It's the second time during the Olympics that a promotional ad has proven troublesome for NBC. It ran a "Today" show promo showing swimmer Missy Franklin holding her first gold medal a few minutes before airing the race where she won it.
RATINGS: Ratings continue to be very strong for NBC. Thursday night's prime-time telecast, featuring Douglas' win and a gold medal swim by Michael Phelps, was seen by 36.8 million viewers, according to Nielsen. That's 7 million more than the corresponding night four years ago in Beijing. NBC also said that five Olympic events have been streamed online by at least 1 million people. The top event, streamed 1.46 million times, was the U.S. women's gymnastics team winning the gold medal Tuesday, followed by Phelps' gold medal swim over Ryan Lochte.
BRANDI TIME: It has been a rough Olympics for soccer analyst Brandi Chastain, what with Hope Solo trashing her on Twitter. Let's give Chastain some credit for prescience. Coming out of halftime of the U.S. team's 2-0 win over New Zealand on Friday, she preached patience for the U.S. team, noting the Americans had squandered scoring opportunities by rushing things near the opposition goal. Within three minutes, American Alex Morgan did precisely what Chastain had been pointing out, hurrying a shot that went wide right.