When trying to dupe defenses with his famous call of "Omaha," Denver Broncos quarterback Peyton Manning probably didn't imagine he could make money off if it.
After hearing Manning yell Omaha more than 40 times at the line of scrimmage during Sunday's victory over the San Diego Chargers, an official with Omaha Steaks says the company is considering offering the star quarterback an endorsement deal.
But ESPN's Darren Rovell says a deal with Manning and Omaha Steaks may be discouraged by the NFL, which is strict about its players' representation of the league on the field.
The in-game advertisement strategy also might not sit well with the TV channels.
See this story on espn.go.com