If Oklahoma State were looking for a golf coach, there would be no greater expert than athletic director Mike Holder.
But the Cowboys are looking for a revenue-producing coach, someone to win games and fill seats.
This is the first significant coaching search in Holder's 2½ years in office.
He's on a virgin voyage, and finding Sean Sutton's successor figures to be anything but smooth sailing.
Luckily, Holder acknowledges his shortcomings.
"I'm in a new territory,” said Holder, who took over as AD on Sept, 16, 2005. "I wasn't trained to be an athletic director, but I know a lot about people.
"I know a lot about young people and I have opinions about what it takes to cajole or do whatever you have to do to have them achieve at a high level.”
Holder has a massive network of golf coaches, but he has no network of athletic directors.
He doesn't make friends quickly. He isn't the most approachable man on earth.
These character traits could hamper his search considerably.
Holder said he has yet to talk to any coaches, athletic directors, agents or search firms.