Ongoing talks
Factiva polices the trite and true

by The Oklahoman Editorial Board Published: November 14, 2006
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TIRED of the political robocalls, the mudslinging, the talking heads toting up House and Senate seats? That's all behind us now — for a day or two. Unfortunately we're still saddled with tired phrases from a source that's a little too close for comfort.

We're talking about the print media of which we're a part. Just when you thought Google had exposed writers to maximum scrutiny, an outfit called Factiva has begun documenting the overuse of certain terms. Leading the list for September, according to Factiva's analysis of more than 1,450 media outlets, was the word "ongoing." It appeared nearly 14,000 times that month. Usage of "ongoing" was going on in The Oklahoman 59 times in September, including twice in a short letter to the editor.

Popular but worn-out phrases are referred to as "dimwitticisms" by author Robert Fiske. He says they "dull our reason and dim our insight" and that we use them "when we are too lazy to express what we think or even to discover how we feel." He said a mouthful there, folks! We feel like we've been rode hard and put up wet.


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by The Oklahoman Editorial Board
The Oklahoman Editorial Board consists of Gary Pierson, President and CEO of The Oklahoma Publishing Company; Christopher P. Reen, president and publisher of The Oklahoman; Kelly Dyer Fry, editor and vice president of news; Christy Gaylord...
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