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Orange Leaf opens in Uptown 23rd District

BY MEREDITH LYNN Modified: November 14, 2012 at 12:17 pm •  Published: November 14, 2012

Orange Leaf Frozen Yogurt, one of the fastest-growing self-serve frozen dessert franchises, opened a new location Nov. 2, at 600 NW 23.

Dynamic Equity Group, an investment company started by Josh Newberry and Ben Chamberlain, saw the opportunity to bring the yogurt chain to the Uptown 23rd District as part of the revitalization efforts already taking place. The location, referred to as “Orange Leaf Uptown,” is located on the southwest corner of NW 23 and Dewey, next door to the popular Big Truck Tacos.

To celebrate their success with the community, Newberry and Chamberlain have planned a grand opening event Nov. 17 which will benefit Wilson Arts Integration Elementary, a school one block away from the store.

“We are really excited to have 15 percent of the grand opening sales go to a school that is well-loved in the neighborhood,” Newberry said. “We have a great relationship with them.”

Jeremy Aliason, fundraising chair of the Parent Teacher Association at Wilson Elementary said the school is grateful for Orange Leaf, and is excited about building relationships with their new neighbors.

“We are excited to be chosen as the benefactor of this great event that will help support the many improvements going on in the school,” Aliason said. “We are excited to have Orange leaf in the neighborhood, and it is great to see the rejuvenation going on in this area.”

The grand opening celebration will begin at 11 a.m. and will feature a live DJ, a moon bounce inflatable for the kids and lots of prizes and giveaways throughout the day.

Chamberlain explained that using their store for community-giving initiatives and to bring people in the neighborhood together was one of the reasons they became franchisees.

“We want to integrate ourselves into this community and help further the changes already taking place,” Chamberlain said. “We wanted a place people could commune and enjoy a healthier dessert alternative, and so when this opportunity arose, it felt right for us and right for the neighborhood.”

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