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Oscars expand social media outreach for 85th show

Published on NewsOK Modified: February 23, 2013 at 11:39 am •  Published: February 23, 2013
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Oscar.com also offers other behind-the-scenes interactive features, including various backstage camera perspectives and a new live blog that aggregates the show's presence across social media. It will track the traffic on whatever makes a splash, like Angelina Jolie's right leg did last year.

The academy wants to make its second-screen experience just as rich as its primary one.

"Social media is now mainstream," said Christina Kounelias, chief marketing officer for the academy.

"We're not doing social media to reach out to young kids," said the academy's digital media director, Josh Spector. "We're doing it to connect with all Oscar fans."

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Follow AP Entertainment Writer Sandy Cohen on Twitter: www.twitter.com/APSandy.

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Online:

www.oscar.com