OSU's latest loss revealed another chapter in a disturbing trend of mid-game meltdowns.
In four of their last five games, the Cowboys have been outscored 57-8 during decisive stretches spanning the few minutes on each side of halftime.
In their 61-46 win, the Longhorns closed on a 7-0 run over the final 1:39 of the first half, then opened the second half 7-0 in the first 2:29.
“It's 27-27, and they end the half 34-27,” said Cowboys coach Travis Ford. “Every mistake we made after that, they converted.”
And it seems to be a recurring theme.
* At Texas A&M, the Aggies used an 8-0 stretch over the middle minutes to kick start a 71-48 romp.
* Home against Iowa State, the Cyclones put together a 14-0 run – six points to close the first half, eight straight to start the second – to rally from behind into the lead, although the Cowboys closed strong to win in overtime.
* At Baylor, the Bears scored seven straight points on each side of intermission, 14 straight, to take command on the way to their 76-57 win.
UP NEXT: AT TEXAS TECH
The Cowboys, winless on the road, visit Texas Tech on Saturday.
Tip time is 3 p.m.
The Red Raiders, once struggling, seem to have revived themselves. After posting their first Big 12 win against Nebraska on Saturday, they won at Iowa State Wednesday, 92-83.
Tech is now 10-11 overall and 2-4 in the Big 12.
For the Cowboys to win in the Big 12, they'll need more out of Keiton Page.
The junior guard struggled through his second rough shooting game, missing all seven field goal attempts and failing to score for the first time this season. That comes on the heels of a 2-for-7 shooting performance at Baylor.
Credit Texas guard Dogus Balbay, too, a noted defender who shadowed Page much of the game.
“That was the game plan,” said Balbay. “I was going to be on him and I didn't want to give him any open looks. I thought I'd try to stay attached to him all the time.”
Ford, whose teams have been traditionally known for offense, seemed beside himself at what went on Wednesday night.
“I don't know if I've ever had a team score 46 points, especially on your own campus,” Ford said.
And the changes might be far reaching.
“There could be some lineup changes,” Ford said. “Could be style of play. I talked to my coaches briefly about it a while ago.
“We're not a good shooting team. We don't make shots when we're out there practicing shooting. We need to pick it up.”