Oklahoma State University officials declined options to televise the Kansas game on Oct. 8 through Fox College Sports or pay-per-view, OSU spokesman Kevin Klintworth said. Both options would have involved moving the game to 6 p.m.
“I know they wanted to play an afternoon game to get the players off the field at an earlier time and to give the fans an opportunity to go to a day game and get home at a decent hour,” Klintworth said.
OSU would receive no TV revenue from a Fox College Sports appearance, Klintworth said.
The Kansas-OSU game, set for a 2:30 p.m. kickoff, was passed over by ABC and Fox Sports programmers for more competitive matchups that day. Television executives are interested in close games, which produce higher ratings. Kansas, arguably the Big 12's weakest team, already has been involved in one televised stinker, a 66-24 loss at Georgia Tech on FSN.
All four of the fifth-ranked Cowboys' games have been televised, but two had small audiences. OSU's opener against Louisiana-Lafayette aired on Fox College Sports, available in a limited number of homes. The OSU-Tulsa game aired nationally on FSN, but managed only a 0.3 rating due to its storm-delayed 12:15 a.m. start. The Cowboys received solid exposure for games at Arizona on Sept. 8 on ESPN and at Texas A&M last Saturday on ABC/ESPN2.
In the past 11 years, OSU has had only two pay-per-view telecasts, compared to 11 for OU.
Schools generally don't resort to pay-per-view unless the event is sold out, and OSU has yet to sell out the expanded 60,218-seat Boone Pickens Stadium. An FSN official estimated the cost for production and marketing of a pay-per-view football telecast at $75,000 to $100,000.
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Oct. 8 Big 12 telecasts
With AP rankings and overall records
*No. 2 Oklahoma (3-0) vs. No. 17 Texas (3-0) at Dallas, 11 a.m., ABC.
*Missouri (2-2) at Kansas State (3-0), 2:30 p.m., ABC.
*Iowa State (3-0) at No. 15 Baylor (3-0), 6 p.m., FSN.
*No. 14 Texas A&M (2-1) at Texas Tech (3-0), 6 p.m., FX.