This is a great time to become an OSU Cowboy or Cowgirl.
Under the direction of President Burns Hargis, OSU continues to be the launching point for the future.
OSU is a thriving, growing university. Freshman enrollment has grown 23 percent, an increase of more than 700 freshmen from 2009 to fall 2013. OSU has averaged more than 4,000 freshmen over those years.
Several of OSU’s colleges are leaders in academics. OSU’s aeronautical engineering program is recognized as one of the best, and the College of Education has been recognized as Oklahoma’s best for training teachers. The College of Osteopathic Medicine at OSU’s Center for Health Sciences in Tulsa is a national leader in preparing physicians and is working to increase quality medical care in the state’s rural areas.
Research is the cornerstone of discovery and true learning and attracts outstanding students. OSU offers many opportunities, beginning with the Freshman Research Scholar program.
This year, the Oklahoma Cooperative Extension Service celebrates 100 years of service. Extension is in each of the state’s 77 counties, taking education directly to the public. Programs focus on increasing opportunities for agricultural enterprises; natural resources and environmental management; food, nutrition, health and safety education; and youth, family and community development.
For all of these reasons and more, OSU is gaining more and more fans, as seen in the growth of licensed apparel and other products since fiscal year 2009-10.
In that time, overall licensing has grown nearly 70 percent. Sale of licensed apparel has increased 72 percent. The total estimated retail growth has gone from $27 million to $45 million. Sales of co-branded Eskimo Joe’s products alone now total more than $1.3 million.
Sales at large retailers have shown tremendous growth. Starting from none in 2009, Target now has 15 stores and Dollar General has 319 stores selling OSU merchandise. Even the number of Walmart stores selling licensed products has grown to a total of 64.
OSU also is popular among social media users, with nearly 18,000 Facebook fans and 2,000 Twitter followers.
People are important to OSU, and OSU is important to people. That’s apparent in the tremendous response to the Branding Success campaign to raise $1 billion. The original campaign met its goal two years ahead of schedule, and separate campaigns to support students, faculty, facilities and programs continue through this year, exceeding all expectations.
This financial support has helped the university’s building program expand. The Athletic Village is nearing completion, and construction continues on a library annex and Information Technology building.
The College of Human Sciences has just announced plans for a building expansion, and the Spears School of Business will soon have a groundbreaking for its new building as part of its centennial celebrations.
A new residence hall will replace Kerr-Drummond Hall to give Cowboys and Cowgirls a better on-campus home.