Oklahoma State isn't going to break the attendance record Saturday against Houston. However, if the Cowboys can beat the Cougars — and the rest of their non-conference opponents — they'll break the record once the Big 12 starts.
I agree they'll break the attendance record against Texas A&M, but it will be the record they set today at the Houston game. They've already sold more tickets than last year's stadium would even hold. Add in other non-season ticket holders who have waited until today to get their tickets, and the record will fall. Unfortunately, because of their season-ticket sales policy, the Bedlam game could end up being the lowest-attended game of the year — and the most important.
The new stadium is very big and pretty, but people aren't coming today to take a tour. I think it's still a supply-and-demand issue. Just because the supply (i.