Holder said that won't be an option.
"We will not sell a single game ticket to that game to anyone,” Holder said. "It's all or nothing. We're not making this announcement today and then in October open up it to single-game sales. We're not going to do that.”
Holder said research revealed OSU sold only 1,007 individual Bedlam tickets to season ticket holders two years ago when a $100 face value ticket raised eyebrows. Only 1,000 individual tickets were sold for the OU game.
"Only 3.1 percent of our season ticket holders actually bought a single game ticket for Bedlam in 2006,” Holder said. "There are 8,024 season ticket accounts. Only 254 of those exercised the right to buy single game ticket to OU.”
There's also the possibility scalpers will be more interested in purchasing OSU season tickets. The strategy would be scalpers could recoup money from the Cowboys' first six home games and then make a sizeable profit from Bedlam.
"That might be an unintended consequence from this policy,” Holder said. "But we don't concern ourselves with that. There's nothing we can do about it. We're just trying to sell season tickets. Whoever buys them, more power to them.”
It's possible the OU game will be OSU's lowest attended game all season. Even if OSU were to sell 45,000 season tickets that would leave 15,000 empty seats for Bedlam.
"If we sell 20 percent more season tickets and a consequence is Bedlam is the lowest attended game we're still a winner long term,” Holder said. "But we don't know what's going to happen.”
"We're just trying to sell more season tickets. This is not going to happen overnight. It may take us two, three, four or five seasons.”