OSU students build GovCup team around innovative golf idea

Oklahoma State University students build the 2012 Donald W. Reynolds Governor's Cup team around innovative golf idea.
BY TOM WALKER twalker@i2e.org Published: April 3, 2012
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Last year, Aravind Seshadri, a Ph.D. student in mechanical engineering at Oklahoma State University and an avid golfer, attended an entrepreneurship class for scientists and engineers, mostly out of curiosity.

“As part of the class, I was supposed to come up with an idea and do a feasibility analysis to see if it could actually become a company,” Aravind said. “That's how I got interested in entrepreneurship.”

And that's also how Aravind came up with the idea for Golf Analtix, the company that he and his five teammates entered into the 2012 Donald W. Reynolds Governor's Cup business plan competition.

Golf Analtix provides tools that use mobile GPS capability and mobile data/Internet connectivity for amateur golfers to record and analyze every aspect of their golf game to improve their performance and score.

“This started with thinking about how a player can enter statistics on a smartphone,” said Aravind. “Then, in talking with people, the idea became bigger and bigger. Now the plan is for a technology platform that uses GPS to collect shots, putts, distance, being on the fairway and making par, statistics like those in pro golf tournaments.”

The Golf Analtix team has advanced to the Governor's Cup graduate division semifinals and will be delivering a 20-minute investor presentation during which team members will field questions about their plan from a panel of judges.

The team is diverse — male and female engineers and MBAs who are from the United States, India, Venezuela and Italy, with experience in embedded programming, GPS, golf, baseball, marketing and sales.



Did You Know:

Annually about 30 million golfers in the U.S. play about 500 million rounds of golf and spend about $26.3 billion on golf related expenses each year.

Did You Know

Annually about 30 million golfers in the U.S. play about 500 million rounds of golf and spend about $26.3 billion on golf related expenses each year.

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