We get, too, that TU welcomes the TV attention and money; any time, any place.
Just two years ago, the Golden Hurricane played twice on Fridays, twice on Wednesdays and once on a Sunday.
But agreeing to a 9 p.m. start is asking for trouble.
Kick it at 6 o'clock Saturday and the game has a chance of being complete. Even at 7, the fans get something approaching their money's worth if they don't want to stick around through the delay.
Even if the storm arrives earlier, the delay at least has a chance of bringing a bearable kickoff time. And even if it doesn't go off, the grumbling is directed at the weatherman, not school officials.
Chatter throughout the week confirmed that the 9 p.m. start had already created concern, with Cowboys coaches wondering how they'd keep their guys fresh through an entire day spent lounging around the hotel room. It only takes a few sluggish players to impact an offense or defense or a game.
Coaches don't dig deviations from their routines, either. Already, OSU had the late kickoff and a late bus ride back to Stillwater — ETA 3 a.m. — before any delay.
All that with perhaps the season's defining game on deck at Texas A&M.
Anybody still on board with scheduled 9 p.m. kickoffs in the central time zone?