Selling Oklahoma State football tickets is a job that gets divvied up by the OSU athletic department. It's a tall task in many ways — the Cowboys didn't sell out Boone Pickens Stadium last season, and with the completion of the west end zone there are now 15,300 more seats available, raising capacity to 60,000. Several weeks before the first home game OSU had already sold as many season tickets as it sold last year, and ticket operations director Tom Johnson said OSU has been on pace to sell about 2,500 tickets more than last season. That improvement is at least partly the work of the renovation, which has made Boone Pickens Stadium state-of-the-art and a more desirable ticket. But that doesn't mean the tickets have sold themselves. OSU started dual marketing campaigns for the west end zone back in February and March, advertising in newspapers, on the athletic Web site and by e-mail. Director of Marketing Kyle Wray said college students and recent graduates are the target. A campaign aimed toward college students has a "Wild, Wild West” theme and a campaign aimed at recent graduates aged 25-35 is "How the West Was Fun.” "We think it's good for the 25-35 year old market because $35 a ticket is not a huge chunk and people that are closest to the age group down here anyway (students) want to be a part of things,” Wray said. Wray said the goal is to go from the 9,000 or 10,000 students who have previously attended football games to 12,000-14,000. Wray said there will be on-field activities for both students, and the other west end zone ticket holders, including kids, who will receive POSSE badges to wear when they come in. While the stadium and athletic marketing certainly play a role, athletic director Mike Holder isn't shy about identifying what he sees as the most important ticket seller: The football team. "Coming up with a marketing plan that is more significant than winning — I don't think anybody's got that one,” Holder said.
Oklahoma State ticket operations director Tom Johnson says the Cowboys are on pace to sell about 2,500 more season tickets than last season. by MATT STRASEN, THE OKLAHOMAN Inside the dirty job
Just how tough is it to sell folks on buying Oklahoma State tickets? We asked coach Mike Gundy. "I tape my radio show different places, we go to the frat houses, we do all that stuff. "I think it's important. Until we sell ‘em all then we have to do as much as we can to try to help. "If it takes me going out and them seeing me face-to-face and maybe liking me and liking a player then that's what we have to do.”