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OSU's Boone Pickens Stadium has more seats to fill in '08

By Andrea Cohen Published: August 24, 2008

"We think it's good for the 25-35 year old market because $35 a ticket is not a huge chunk and people that are closest to the age group down here anyway (students) want to be a part of things,” Wray said.

Wray said the goal is to go from the 9,000 or 10,000 students who have previously attended football games to 12,000-14,000.

Wray said there will be on-field activities for both students, and the other west end zone ticket holders, including kids, who will receive POSSE badges to wear when they come in.

While the stadium and athletic marketing certainly play a role, athletic director Mike Holder isn't shy about identifying what he sees as the most important ticket seller: The football team.

"Coming up with a marketing plan that is more significant than winning — I don't think anybody's got that one,” Holder said.

Oklahoma State ticket operations director Tom Johnson says the Cowboys are on pace to sell about 2,500 more season tickets than last season. by MATT STRASEN, THE OKLAHOMAN

Inside the dirty job
Just how tough is it to sell folks on buying Oklahoma State tickets? We asked coach Mike Gundy.

"I tape my radio show different places, we go to the frat houses, we do all that stuff.

"I think it's important. Until we sell ‘em all then we have to do as much as we can to try to help.

"If it takes me going out and them seeing me face-to-face and maybe liking me and liking a player then that's what we have to do.”

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