OU football: Bob Stoops, Sooners looking for more than 10 wins in 2012

In Ames, Iowa, the Cyclones would be celebrating their first.

A 10-win season.

But this isn't Ames, and Norman is a long way from it.

And a 10-win season for the University of Oklahoma? Coach Bob Stoops gave it a very clear one-word definition: letdown.

“We've won so many Big 12 Championships and won a national championship, competed for other national championships,” Stoops said on ESPN. “When you're not in that position, it isn't the year you're looking for and 10-3 isn't what you want.”

Three losses? A quarterback who can't find the end zone at the end of the season? That got fans talking.

“It was a tough year, for sure,” OU quarterback Landry Jones said. “When you have those injures and have people go down, and then not playing the way that you're capable of playing, it's definitely tough.”

Then there was the best receiver in school history, Ryan Broyles, out with injury followed with giving up 485 yards to Baylor. Want to make a Sooner fan shudder? Read that sentence again.

“I think, defensively we weren't as physical and as sharp as we have been in other years, gave up too many big plays by a long shot,” Stoops said. “We fault ourselves as coaches, players. All of us in it together need to be more consistent offensively, especially late in the year.”

The themes of the new season that came out of Big 12 Media Days: return to the traditionally strong defense, don't give up big plays, be consistent on offense. Oh, and win more than 10 games.