Some teams would pat each other on the back. Their fans may celebrate, brag on social media, maybe even throw a little confetti. Some coaches would get a major pay raise, while other coaches could only dream of it.
In Ames, Iowa, the Cyclones would be celebrating their first.
A 10-win season.
But this isn't Ames, and Norman is a long way from it.
And a 10-win season for the University of Oklahoma? Coach Bob Stoops gave it a very clear one-word definition: letdown.
“We've won so many Big 12 Championships and won a national championship, competed for other national championships,” Stoops said on ESPN. “When you're not in that position, it isn't the year you're looking for and 10-3 isn't what you want.”
Three losses? A quarterback who can't find the end zone at the end of the season? That got fans talking.
“It was a tough year, for sure,” OU quarterback Landry Jones said. “When you have those injures and have people go down, and then not playing the way that you're capable of playing, it's definitely tough.”
Then there was the best receiver in school history, Ryan Broyles, out with injury followed with giving up 485 yards to Baylor. Want to make a Sooner fan shudder? Read that sentence again.
“I think, defensively we weren't as physical and as sharp as we have been in other years, gave up too many big plays by a long shot,” Stoops said. “We fault ourselves as coaches, players. All of us in it together need to be more consistent offensively, especially late in the year.”
The themes of the new season that came out of Big 12 Media Days: return to the traditionally strong defense, don't give up big plays, be consistent on offense. Oh, and win more than 10 games.
“No, it wasn't good enough at 10-3,” Stoops said. “Hopefully, we can be better this year.”
So what does it feel like to be one of the standouts on one of the best programs in college football and lose a game?
“That's just kind of what we get being in Oklahoma,” center Ben Habern said. “It's like you lose one game and the whole season is down the drain.”
That's some pressure to add to the shoulders of a group of 18- to 24-year-old guys, but Habern said being under the microscope is something they try not to put too much focus on. After all, he reiterated, this is Oklahoma.
“It's something that's hard to pass up because we know that we're always considered to win the Big 12 titles and national title,” Habern said. “So to know that we have those expectations is just something that kind of motivates us and gets us going.
“We want to go out and prove it and compete for it. That's what we've been doing this whole summer is just preparing. We'll do the same in two-a-days and this whole season.”
For the Sooners, there is no emphasis on winning a game based on whether it's a nonconference one or because the team isn't ranked high in the Big 12.
Remember Texas Tech last year? Oklahoma hadn't lost a home game in five years. Texas Tech ranked near the bottom of the Big 12. It came to Norman and won 41-38.
“There's not a week that you're like, ‘OK. Well. We'll handle these guys,” Jones said. “If you go into a week like that you're going to get it handed to you.”