According to stubhub.com, the OU-Texas game costs the most money this season among all college games, averaging $455 per ticket. Tickets have been purchased from $170 to $1,429 for a lower sideline ticket. As for volume, it's the No. 3 selling game this season.
TEXAS FORCES QUICK DECISIONS
The Longhorns rank fourth nationally in sacks (14). They play press coverage. When the pass rush is clicking they force quarterbacks to make quick decisions.
"You just go through your reads like you (always do)," said OU quarterback Landry Jones. "You just stay calm in the pocket, move around a little bit if you feel pressure and be accurate.
"They have a great pass rush and a good secondary. It's going to be a really big challenge for us. I'm excited to see what our offense can do against a great defense."
STOOPS KNOWS OU IS CAPABLE
OU ranks last in the Big 12 in total defense, but coach Bob Stoops points out the one dominant outing was against a Florida State team that's regrouped. The Seminoles are close to returning to the top 25.
"It does seem like a while ago (since the Florida State game), but we're very aware of how we did it and what we need to do," Stoops said. "The styles of offenses we've played the past couple of weeks are different.
"In a decent part of games, we've played fairly well. But in the fourth quarter, we didn't. I'm encouraged we can do it. I know what we're capable of. Texas is more of a traditional style of offense we're maybe more used to seeing. Hopefully, we can play better. We're not far off."
OU SENIORS LOOK TO GET EVEN
Texas has won four of the past five Red Rivalry meetings. But fifth-year players such as running backs Mossis Madu and DeMarco Murray and defensive linemen Jeremy Beal and Adrian Taylor can split their four meetings with a win Saturday, having sat out their redshirt year in 2006.
"Since I've been here we've only had one win," Taylor said. "It's not a good feeling. When you consecutively lose games to the same team it's not a good feeling."
Asked his favorite Cotton Bowl memory Beal said: "The last time we won. Hopefully my favorite (memory) will come on Saturday."
MORE SNAPS FOR RONNELL?
After not playing any defensive snaps against Air Force, Ronnell Lewis played 20 snaps at defensive end against Cincinnati. Beal was asked if that's a sign fans will get their wish and see more Lewis in the Cotton Bowl.
"We have one of the best coaching staffs in the nation," Beal said. "Let them do their job."
With Frank Alexander still not fully recovered from a sprained ankle, defensive ends coach Bobby Jack Wright was asked who will receive the most snaps other than Beal.
"I'm going to put the two best players out there who give us the best chance to win the football game," Wright said. "It doesn't matter to me if it's Frank Alexander, Pryce Macon, R.J. Washington or Ronnell Lewis. Whoever is playing the best is who is going to play."
COLVIN READY IF NEEDED
With cornerback Jamell Fleming returning to practice, Aaron Colvin probably won't make his first career start. After Colvin played the entire second half last week, recording seven tackles, Stoops said he's comfortable if the true freshman from Owasso has to play a lot of snaps.
The biggest negative was two questionable penalties (pass interference and a personal foul).
"My coaches had my back," Colvin said. "We watched them on film about 30 times. It was borderline on both (calls). I didn't feel like I did anything, but they called them for a reason."
WAY EYES COFFIN CORNER
The Sooners twice almost pinned Cincinnati inside its 2-yard line, but the coverage team failed to down Tress Way's punts. Both kicks ended in touchbacks.
"I have to help the guys out a little more with the coffin corner," Way said. "We've been working on that this week. That would be huge to get the ball inside the 5. It was so close. We were just a little bit unfortunate. If we can do that, it's huge for the defense."
BEAL FACING DOUBLE TEAMS
Cincinnati double-teamed Beal much of the game with two offensive linemen or a running back staying in the backfield for a chip block.
"It's a little more than last year, but that was expected," Beal said. "It's pretty tough to handle a double-team. But I knew this would happen coming into the season."
Despite the double-teams, Beal leads all defensive linemen with 20 tackles, tackles for loss (seven) and sacks (4.5).
Stoops on the Red River rivalry: "This is as good as it gets. Until you get to the championship game, then that becomes more fun."