NORMAN — Oklahoma is getting creative in attempts to attract more students to its men’s basketball games. Free tickets! Actually, student season tickets require two investments — an initial $130 cash outlay, followed by an investment of time. But if the ticket holder, or someone using the ticket, attends 16 or more games, the $130 will be refunded to the student’s school account.
"It’s really an incentive plan,” said OU media spokesman Kenny Mossman, "where if they attend the games, they can attend free of charge. "This really stands to benefit everyone involved. It benefits students financially. And it can benefit our basketball program in the form of attendance. So it should be win-win.” The plan was created by a committee coordinated by ticket manager Billy Ray Johnson. Already, the program appears to be providing a boost. As of Monday, the Sooners had sold some 1,000 student tickets, up from the 693 sold for last season. There are two incentive levels for student ticket buyers. Along with the full rebate, a $50 credit is available for students who make use of their tickets for at least 14 games. The tickets can be passed on to anyone — friends, family, co-workers — with the student getting credit when it is scanned at the door. Another new feature allows student season ticket holders to opt to print tickets for individual games at home, making it easier to distribute them to others.